“It needs to be the new normal.Alec Monopoly Alex Gardner Alfred Manessier Andre Niemeyer Anna Bauer Arthur Secunda B.J. “I really think transparency should no longer be optional,” Barboni Hallik says. “I can’t tell a person what their values should be,” Barboni Hallik says, “but I can provide them with all the information to make that decision themselves.” And, to avoid having Another Tomorrow garments contribute to a wasteful cycle of consumption, she plans to introduce a resale component on the brand’s website, so that customers can sell back their used pieces for others to buy at a reduced cost.
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(Eventually, Barboni Hallik hopes to buy her own Tasmanian sheep farm in order to achieve scale.) Another Tomorrow’s wool is then woven into custom fabrics in Italian textile mills - which are audited for their safe working conditions and living wages - using processes that follow stringent ZDHC (Zero Discharge of Hazardous Chemicals) rules and water-management standards.Īffixed to the label of every Another Tomorrow garment is a scannable QR code that, if a shopper holds their phone camera over it, will direct them to a website explaining where the piece was made and where its materials came from, down to the exact roll of fabric used.
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Through a nonprofit organization called Fibershed, Barboni Hallik connected with a farmer in Tasmania who, by feeding her sheep high-quality meals and not overcrowding them, allows them to produce high-quality wool and reach their full life expectancy. For example, she learned that many farmers kill their sheep prematurely based on the belief that the quality of their wool declines as they age. After studying a range of industries, she decided to focus her energies on fashion, which had, she says, “the biggest disconnect.”įor every material the company uses, Barboni Hallik set up a supply chain that fit with the brand’s principles.
And so, in 2007, she took time off from her job to pursue a master’s degree in green energy and environmental policy at Columbia University, which kick-started a more than decade-long inquiry into sustainability she returned to the university in 2019 for a master’s in sustainability management. When she entered the working world, eventually becoming a managing director at Morgan Stanley, Barboni Hallik came to appreciate clothing’s expressive power in a corporate setting, but the question of social responsibility nagged.
Her father was a sociology professor and her mother was an artist. Growing up in the small college town of Grinnell, Iowa, Barboni Hallik, 38, was raised in a community that she describes as being at the intersection of academia and the arts. Fashion, she realized, was “misaligned with how people were living the rest of their lives.” Among the questions she asked herself: “How do I want my clothes to be made?” While she knew people cared about the origins of the food they ate and the products they put on their faces, “I was surprised by how hard it was to come by information” about clothes, she said.
It was only when Vanessa Barboni Hallik took a sabbatical from a 15-year career in finance to study sustainable practices within the industry that she began to put more thought into the environmental impact of her own everyday choices.
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